MCQ Questions for Class 12 Business Studies: Ch 11 Marketing Management

MCQ Questions for Class 12 Business Studies: Ch 11 Marketing Management

1. Which of the following is not a function of marketing?
(a) Bending the customers according to product
(b) Marketing planning
(c) Product designing and development
(d) Gathering and analysing market information
► (a) Bending the customers according to product

2. Providing information to the customers about product, its features and quality etc., are part of :
(a) Production
(b) Pricing
(c) Promotion
(d) None of the above
► (c) Promotion

3. Which of the following is the part of marketing mix?
(a) Price
(b) Product
(c) Place and Promotion
(d) All of the above
► (d) All of the above

4. Which of the following is not a part of 'Place and Promotion'?
(a) Warranties
(b) Advertising
(c) Personal selling
(d) Sales Promotion
► (a) Warranties

5. Which of the following is not concerned with the 'Price'?
(a) Advertising
(b) Discounts
(c) List price
(d) Margins
► (a) Advertising

6. _________ refers to further packaging components necessary for storage and transportation.
(a) Transportation package
(b) Primary package
(c) Secondary package
(d) None of the above
► (a) Transportation package

7. Secondary package refers to _________
(a) First layer of protection
(b) Transportation package
(c) Additional layers of protection
(d) Immediate container
► (c) Additional layers of protection

8. ______ refers to the act of designing and producing the container or wraper of a product.
(a) Trade Mark
(b) Brand Name
(c) Copyright
(d) Packaging
► (d) Packaging

9. Under marketing mix which of the following is not a part of ?Product? :
(a) List price
(b) Quality
(c) Design
(d) Brand Name
► (a) List price

10. Discounts, coupons, contests, free samples and offering extra quantity etc., are the examples of __________
(a) Channels of distribution
(b) Personal Selling
(c) Sales Promotion
(d) None of the above
► (c) Sales Promotion

11. The word 'Market' has come from the Latin word _____________
(a) Marketo
(b) Marketio
(c) Marcatus
(d) Matico
► (c) Marcatus

12. Which of the following is a brand name?
(a) Nike
(b) Woodland
(c) Asian Paints
(d) All of the above
► (d) All of the above

13. Which of the following is a direct channel of distribution?
(a) Manufacturer, wholesaler, retailer, customer
(b) Manufacturer to customer
(c) Manufacturer, retailer, customer
(d) None of the above
► (b) Manufacturer to customer

14. The Basic role of marketer is to _________
(a) Sell the product
(b) Advertise only
(c) Earn more and more profits
(d) Identify a need and fill it
► (d) Identify a need and fill it

15. Which of the following will not affect the choice of channel of distribution?
(a) Market factors
(b) Environmental factors
(c) Trade mark
(d) Competitive factors
► (c) Trade mark

16. ________ refers to the product?s immediate container
(a) Transportation package
(b) Secondary package
(c) Primary Package
(d) None of the above
► (c) Primary Package

17. ________ refers to designing the label to be put on the package
(a) Pricing
(b) Packaging
(c) Branding
(d) Labelling
► (d) Labelling

18. Which of the following is a function of packaging?
(a) Product promotion
(b) Product identification
(c) Product protection
(d) All of the above
► (d) All of the above

19. SWOT Analysis is a strong part of ________
(a) Marketing
(b) Selling
(c) Publicity
(d) None of the above
► (a) Marketing

20. Which of the following is a good quality of a good salesperson?
(a) Mental quality
(b) Honesty
(c) Communication skills
(d) All of the above
► (d) All of the above

21. Advertising lacks ______________
(a) Reaching to a large number of people
(b) Covering market in short time
(c) Direct Feedback
(d) Impersonal communication
► (c) Direct Feedback

22. Which of the following starts from (starting point) factory_____________
(a) Product concept
(b) Production concept
(c) Selling concept
(d) All of the above
► (d) All of the above

23. Scope of _______ is limited but scope of _________ is wider
(a) Marketing, Selling
(b) Selling, Marketing
(c) Marketing, Publicity
(d) Selling, Manufacturing
► (b) Selling, Marketing

24. Airtight containers and packets used for chips, biscuits and jams etc., are the example of
(a) Product differentiation
(b) Product identification
(c) Product promotion
(d) Product Protection
► (d) Product Protection

25. __________ Activities start after the product has been developed
(a) Selling
(b) Publicity
(c) Marketing
(d) None of the above
► (a) Selling
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