MCQ Questions for Class 7 Civics: Ch 7 Understanding Advertising

MCQ Questions for Class 7 Civics: Ch 7 Understanding Advertising

1. Who invented television
(a) John L. Baird
(b) John B. Laird
(c) John S. Saird
(d) John M. Naird
► (a) John L. Baird

2. In the following ways media play an important role in democracy except
(a) Media helps in forming opinion of the masses
(b) Public does not aware of the fraudulent practices
(c) Medias information citizen can learn how the government work
(d) Media also announces the opinion of the public about certain issues, problem
► (b) Public does not aware of the fraudulent practices

3. ____ is a latter or petition signed by the many people to show support for a cause or an action
(a) Petition campaign
(b) Support campaign
(c) Cause campaign
(d) Signature campaign
► (d) Signature campaign

4. Most of the cartoons that you see on television are mostly from
(a) Japan or the Pakistan
(b) China or the United States
(c) Japan or the United States
(d) China or the Pakistan
► (c) Japan or the United States

5. When did the advertisement see the most scientific research
(a) 1940
(b) 1970
(c) 1960
(d) 1950
► (c) 1960

6. There have been periods in Indian history when the government censored the media. The worst of these was the Emergency between
(a) 1965-1967
(b) 1960-1962
(c) 1973-1975
(d) 1975-1977
► (d) 1975-1977

7. Why are most newspaper not able to provide a balanced story before readers
(a) Most media are controlled by big business houses
(b) Most media want to cover only short story
(c) Most media want to save time
(d) None of the Above
► (a) Most media are controlled by big business houses

8. With electronic typewriters, journalism underwent a sea-change in the
(a) 1940
(b) 1950
(c) 1960
(d) 1970
► (a) 1940

9. Branded daals cost much more than daals that are sold loose because they include the costs of
(a) packaging and advertising
(b) packaging and factors of production
(c) packaging and printing
(d) packaging and place it produced
► (a) packaging and advertising

10. The telecast rate for a _____ advertisement on a major TV channel is 1.65 lakh.
(a) 60 second
(b) 30 second
(c) 40 second
(d) 50 second
► (b) 30 second

11. Government body responding for developing , regulating and sending out information
(a) Ministry of Information and Campaign
(b) Ministry of Information and Advertising
(c) Ministry of Information and Publishing
(d) Ministry of Information and Broadcasting
► (d) Ministry of Information and Broadcasting

12. ___ draw our attention to various product and describe them positively so that we become interested in buying them
(a) Branding
(b) Labelling
(c) Advertisement
(d) Packaging
► (c) Advertisement

13. When a company takes masoor ki daal and puts it into a packet they decide on a name like ?Top Taste Daal. It appeals to
(a) Our modern tradition of not treating guests well.
(b) Our concern for our children's education
(c) Our concern for our children's health
(d) Our social tradition of treating guests extremely well
► (d) Our social tradition of treating guests extremely well

14. What is the telecast rate for a 30 seconds advertisement on a major TV channel
(a) 1.56 lakh
(b) 1.65 lakh
(c) 1.35 crore
(d) 1.80 lakh
► (b) 1.65 lakh

15. Cattle of different owners grazed together in ranches and they often got mixed up. The owners thought of a solution. They started marking their cattle with the owner?s sign by using a heated iron. This was called
(a) Printing
(b) Publishing
(c) Advertising
(d) Branding
►(d) Branding

16. How media decide upon which events need to be published
(a) Events which are against businessmen
(b) Events which take less time to cover
(c) Events which are against politician
(d) Events which make interesting stories
► (d) Events which make interesting stories

17. Who keeps a watch on the print media in India
(a) Print media council
(b) Media council of India
(c) Print council of India
(d) Press Council of India report
► (d) Press Council of India report

18. Coast of Florida in the
(a) Brazil
(b) Japan
(c) China
(d) None of these
► (d) None of these

19. This is done in order to differentiate one product from other products in the market
(a) Brand
(b) Publish
(c) Print
(d) Pricing
► (a) Brand

20. Who is confused because it really cannot be differentiated between top taste item and best taste items
(a) Consumer
(b) Retailer
(c) Distributor
(d) Producer
► (a) Consumer

21. The cost to advertise on a news channel varies from _____ per 10 seconds depending on the popularity of the channel.
(a) Rs 700 to Rs 5,000
(b) Rs 800 to Rs 4,000
(c) Rs 600 to Rs 7,000
(d) Rs 500 to Rs 8,000
► (d) Rs 500 to Rs 8,000

22. The aim of the advertisements is to
(a) Increase cost of product
(b) Increase quantity of the product
(c) Increase the quality of the product
(d) Persuade customer to buy product
► (d) Persuade customer to buy product
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