Understanding Media Extra Questions Chapter 6 Class 7 Civics

Chapter 6 Understanding Media Extra Questions for Class 7 Civics will be useful in understanding the key concepts of the chapter properly. Class 7 Extra Questions is a best way through which one can prepare for the examinations in an interesting way.

Understanding Media Extra Questions Chapter 6 Class 7 Civics


Chapter 6 Understanding Media Very Short Answer Questions (VSAQs):


1. What is media?

Answer

All forms of communication like radio, television, newspaper, and internet are referred as media.

2. Give examples of electronic media.

Answer

TV, radio, world wide web (internet).

3. How modernisation of media serves useful for us?

Answer

It helps media to reach more and more people.

4. What do you mean by term independent media?

Answer

It means no one should tell media what should be included and what should not be included in their news story.

5. How people opposes against government action or plan?

Answer

By organizing a public protest, starting a signature campaign, asking the government to rethink its program etc.

6. What is a public protest?

Answer

When a large number of people come together and openly state their opposition to some issue then it is called public protest. 

7. Why advertisements are keep on repeating in cricket matches flashing on television?

Answer

In the hope that we will purchase what is advertised.

8. Give examples of print media.

Answer

Newspapers and magazines.

9. Whose name is associated with the invention of television?

Answer

John L Baird’s name is associated with the invention of television.

10. Name the state where khabar lahriya newspaper is running?

Answer

Uttar Pradesh.

11. Define the term broadcast.

Answer

Broadcast is used to refer to a TV or radio programme that is widely transmitted.

12. Define censorship.

Answer

Censorship means the process by which media is controlled by the government, when any news, dialogues, lyrics or scene is prevented from being shared with the larger public.

Chapter 6 Understanding Media Short Answer Questions (SAQs):


1. In what ways does the media play an important rule in a democracy?

Answer

In a democracy, the media plays a very important role in providing news and discussing events taking place in the country and the world. It is on the basis of this information that citizens can, for example, learn how government works. And often, if they wish to, they can take action on the basis of these news stories. Some of the ways in which they can do this are by writing letters to the concerned minister, organising a public protest, starting a signature campaign, asking the government to rethink its programme, etc.

2. Give example showing setting agendas in media.

Answer

‘Setting of an agenda’ by the media means that the media plays an important role in shaping our thoughts. By ‘setting agendas’, the media influences the way we think and makes us aware of issues which it thinks is important. One instance of this would be the raising of awareness about the levels of pesticides in colas. Another is the Fashion week, which was at the front of headlines while several slums were being demolished in Mumbai.

3. How media and money are interrelated?

Answer

The technologies used by mass media is expensive and they keeps on changing their technologies. These advanced technologies requires lot of money. There are number of employees associated with these works that are paid, like in a news studio, it is not only news reader who needs to be paid, but lot of people are also paid who helps to put in the broadcast together. Thus most television channels and newspapers are part of big business houses.

4. Why media is far from independent?

Answer

An independent media means that no one should control and influence its coverage of news. Media is far from independent, this is because of control of government over them. Government prevents some news items, scenes from a movie, or lyrics of songs from being shared with larger public, this is called as censorship.

5. How have changing technologies made media more accessible to people?

Answer

The technology that mass media uses keeps changing. It is becoming more and more modern and helps media to reach more people. It also improves the quality of sound and the images that we see. Today, television has enabled us to think of ourselves as members of a larger global world. Television images travel huge distances through statellites and cables. This allows us to view news and entertainment channels from other parts of the world. Most of the cartoons that children see on television are from Japan or the USA. We can enjoy natural beauties of hill stations by sitting at home.

6. Why media is not interested in covering small issues that involve ordinary people and their daily lives?

Answer

The media is not interested in covering small issues that involve ordinary people and their daily lives because these issues cannot attract lot of reader or viewer and this may affect their business. Also sometimes because of some political control over media such news are not highlighted.

7. What purpose does Khabar Lahariya, a local newspaper serve?

Answer

Khabar Lahriya is a local newspaper which covers small issues that involve ordinary people and their daily lives. It is a fortnightly that is run by eight Dalit women in Chitrakoot district in Uttar Pradesh. It is written in the local language, Bundeli. This eight-page newspaper reports on Dalit issues and cases of violence against women and political corruption. The newspaper is popular among farmers, shopkeepers, panchayat members, school teachers and women who have recently learnt to read, and write.

8. Why do most newspapers now-a-days not provide a balanced report? Give reasons.

Answer

Most of the newspapers are controlled by big business houses. At times, it is in the interest of these businesses to focus on only one side of the story. Media’s continual need for money and its links to advertising means make difficult for media to report against people who give them advertisements. Owing to these compulsions, most newspapers and news channels do not provide balanced reports.

Chapter 6 Understanding Media Long Answer Questions (LAQs):


1. Why is meant by an independent media? Why should the media be independent?

Answer

An independent media means that no one should control and influence its coverage of news. No one
should tell the media what can be included and what should not be included in a news story. An independent media is important in a democracy. It is on the basis of the information that the media provides that we take any action as citizens, so it is important that the information should be reliable and not biased.

However, the media loses its independence because of its links with big business houses. It is said that these business houses fulfil media’s need for money. In such a situation media cannot be independent. It cannot report against them. Advertising companies also pay the media a big amount of money. Its links to advertising companies means that it becomes difficult for media to report against people who give them advertisements. The media also tends to focus on a particular aspect of a story because they believe this makes the story interesting. This is not a good trend. If the media is independent, there will be emergence of a healthy public opinion which is important in democracy.
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